The Logo Geek Podcast
Be an expert, not an order taker - An interview with Colleen Gratzer

Be an expert, not an order taker - An interview with Colleen Gratzer

March 29, 2020

When you start out as a graphic designer it’s easy to become an order taker, to do exactly as the client asks. This can make you feel, and be treated like a puppet on a string. But how do you move away from that?

On this weeks podcast Ian interviews Colleen Gratzer to discover how you become the expert, allowing you to become the puppeteer. A designer who understands the why behind every project, who solves the problem, and is trusted by clients to provide the most effective solution.

In this episode we also discuss Brand Style Guidelines, to understand why you should provide one to your clients, what details should be included, and how to put one together.

Colleen Gratzer is the face behind Design Domination, a podcast and community for aspiring graphic designers. She also runs her own design practice, Gratzer Graphics, which she started back in 2003, so all advice she offers is very current, genuine and helpful.

Resources Mentioned

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

8 Characteristics of Successful Logos

8 Characteristics of Successful Logos

March 21, 2020

When designing a logo, how can you be sure that the identity that you're working on will be a long term success in the real world? It's impossible to know for sure, but to give you the best opportunity to create a logo that will succeed in the real world, in this weeks podcast Ian breaks down the 8 characteristics that timeless logos share.

https://logogeek.uk/logo-design/8-traits-successful-logos/

Thank you to the sponsor, FreshBooks 

I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

What it takes to be a Brand Strategist - An interview with Stephen Houraghan

What it takes to be a Brand Strategist - An interview with Stephen Houraghan

March 15, 2020

Brand Strategy has become a buzz word in design communities. Some designers, with very little experience are calling themselves brand strategists, but it’s a deep topic that can take years to master. So what does it really take to become a brand strategist? How can you learn everything you need to develop brands from the ground up? How do you conduct a strategy session, and what do you provide as a deliverable?

On this weeks episode, Ian interviews Stephen Houraghan to answer these questions. Stephen is the founder of Brand Master Academy, a training course developed to help you build strategic brands, grow your expert profile and command premium fees.

Show notes and interview transcription can be found here: https://logogeek.uk/podcast/brand-strategist/

Resources Mentioned 

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

How to Scale Your Design Business - An interview with Greg Hickman

How to Scale Your Design Business - An interview with Greg Hickman

March 8, 2020

Most designers work 1-on-1 with clients on custom projects based on their requirements. This means every new project is like starting from scratch… new proposals, contracts, emails and design work – most of which can never be used again since it’s tailored to that one client.

For most that approach is fine, but if you want to build a business that’s both profitable and scalable, there’s a better way. To grow your design business, you need to implement productised services using predictable systems. But how do you do that? On this weeks episode, Ian interviews Greg Hickman to find out.

Greg Hickman is the founder of AltAgency, a business helping agency owners, freelancers and service providers grow and scale their business without working nights and weekends.

View the show notes and episode transcription here: https://logogeek.uk/podcast/scale-design-business/

Books & Resources Mentioned

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Pivoting from Brand Designer to Visual Storyteller - An interview with Laura Evans

Pivoting from Brand Designer to Visual Storyteller - An interview with Laura Evans

March 1, 2020

As designers we learn a wide range of skills and tools to effectively carry out our roles. Many of us pursue a career in branding, but the landscape is becoming increasingly competitive, so how can you stand out from the competition?

On this weeks podcast Ian interviews Laura Evans, who has transitioned from working as a generalist brand identity designer, to carving out a niche for herself to become a visual storyteller. This combines her design and illustration skills with her ability to communicate complex stories more effectively. Laura is now able to do something she loves, that makes an impact, whilst allowing her to stand out in a crowded market place.

Laura Evans is the founder of Nifty Fox Creative, who uses the power of pictures to help her clients more effectively communicate and engage with their audience, motivate internal teams and drive change in a visual world.

Show notes and transcription of the episode can be found here: https://logogeek.uk/podcast/visual-storyteller-laura-evans/

Resources Mentioned

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

How Brands Shift to Stay Relevant - An interview with Allen Adamson

How Brands Shift to Stay Relevant - An interview with Allen Adamson

February 23, 2020

Brands are all around us, but as the times change they need to adapt to keep relevant – if they don’t they’ll soon vanish from the high street. Kodak and Blackberry for example were once leaders in their field, but they failed to shift, becoming irrelevant in a fast changing world.

But how can brands prevent this from happening to them, and how can designers and agencies help their clients shift to avoid pending doom? On this weeks podcast Ian interviews branding expert, Allen Adamson to find out.

Allen is the author of the new book Shift Ahead, and co-founder and managing partner of brand strategy firm Metaforce. Prior to this Allen was Chairman of Landor Associates, a global branding firm, and he also worked in senior management positions at Ogilvy & Mather and DMB&B.

View the show notes and transcription here: https://logogeek.uk/how-brands-shift/

Books & Resources Mentioned 

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Being a More Confident Designer - An interview with Col Grey

Being a More Confident Designer - An interview with Col Grey

February 16, 2020

What does starting a design business, building a personal brand, and increasing your prices all have in common? Confidence.

In this weeks episode Ian interviews Col Gray, the founder of Dundee based graphic design studio Pixels Ink to discuss how confidence has played a pivotal role in developing his personal brand, and taking his design business to the next level.

Show notes and interview transcription: https://logogeek.uk/podcast/confident-designer-col-gray/

Books & Resources Mentioned

Thank you to the sponsor, FreshBooks 

I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Calligraphy, Lettering & Growing with Instagram - An interview with Ian Barnard

Calligraphy, Lettering & Growing with Instagram - An interview with Ian Barnard

February 9, 2020

Ian Barnard, started his career as a generalist graphic designer. But after learning calligraphy for fun, and documenting his progress on Instagram, he attracted big name clients allowing him to specialise as a hand lettering artist. The growth and success of his Instagram feed has also allowed him to develop digital products, courses and more to generate a passive income too, meaning he no longer needs to work with clients.

In this episode we discover how Ian got into calligraphy and hand lettering, the books he used to reference and self critique his lettering work. We also discuss how he used Instragram to grow his business, as well as tips and advice for posting on the platform to attract opportunities.

Books & Resources Mentioned

For show notes, and a full transcription of the interview head to: https://logogeek.uk/podcast/ian-barnard/

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Designing Logos for Music & More - An interview with Paul Nicholson

Designing Logos for Music & More - An interview with Paul Nicholson

February 2, 2020

Paul Nicholson designed the logo for one of the most celebrated and influential electronic artists, Aphex Twin, as well as a host of other musicians. But how has he been able to translate music into simple graphical forms? What does his design process look like?

In this episode Ian interviews Paul to discover how he works with clients, his approach to experimental idea generation, and how he ultimately ends with mathematically precise, flawless artwork.

Paul Nicholson is a London-based creative designer known for his inventive, bold graphics within the music, art and fashion industries.

Vide the show notes and episode transcription here: https://logogeek.uk/podcast/paul-nicholson/

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

How to Ask for Logo Design Feedback

How to Ask for Logo Design Feedback

January 26, 2020

As a designer you’ll need to ask for feedback on your work at some point. That could be a client who you’re hoping to approve the logo you’ve designed for them, or you could simply be asking a friend, colleague or a community of designers for their thoughts on your work.

But how can you avoid getting subjective, unhelpful feedback? In this weeks episode, Ian Paget shares his advice for presenting your work, and asking for feedback in order to get clear, focussed, objective feedback that will improve your design work.

View the show notes & transcription for this episode

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.