According to this weeks guest, brands that thrive are those with the highest quality communities, and to attract members to that community companies should work to develop belief systems. But how can they do that?
In this episode Ian Paget interviews Patrick Hanlon, author of Primal Branding, and founder of the agency of the same name to discover the 7 key components that help to create, drive and sustain a belief system.
Show notes and interview transcription can be found here: https://logogeek.uk/podcast/brands-belief-system/
Books & Resources Mentioned
- Patrick Hanlon – Website | Facebook | Twitter
- Book: Primal Branding – Buy on Amazon US | Amazon UK
- Talk: Patrick Hanlon Primal Branding TEDxElPaso Talk
Thank you to the sponsor, FreshBooks
I’m incredibly thankful to FreshBooks for sponsoring season 6 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.