The Logo Geek Podcast
Getting your first design job - An interview with Ram Castillo

Getting your first design job - An interview with Ram Castillo

January 12, 2020

When you’re a new graduate or newly self-taught designer, searching for your first job in the design industry can be tough. Applying for job after job with no immediate success can leave you feeling low, and wondering if you’ll ever make it in the industry.

But you’re not alone, and this weeks episode is designed to give you some much needed motivation. Ian Paget interviews Ram Castillo who shares some honest truths about the industry and advice for getting your first design job. We also discuss the most effective approach for finding and reaching out to mentors who can help you reach your professional goals.

Ram Castillo is an award winning Design Director based in Sydney Australia, and is best known for his podcast and blog, Giant Thinkers, where he shares expert advice for emerging designers to be employed.

Books & Resources Mentioned

Show notes and interview transcription can be found here: https://logogeek.uk/podcast/first-design-job/

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring season 6 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Developing a Belief System for Brands - An interview with Patrick Hanlon

Developing a Belief System for Brands - An interview with Patrick Hanlon

January 5, 2020

According to this weeks guest, brands that thrive are those with the highest quality communities, and to attract members to that community companies should work to develop belief systems. But how can they do that?

In this episode Ian Paget interviews Patrick Hanlon, author of Primal Branding, and founder of the agency of the same name to discover the 7 key components that help to create, drive and sustain a belief system.

Show notes and interview transcription can be found here: https://logogeek.uk/podcast/brands-belief-system/

Books & Resources Mentioned

Thank you to the sponsor, FreshBooks 

I’m incredibly thankful to FreshBooks for sponsoring season 6 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Logo Geeks 2019 Summary + Plans for 2020

Logo Geeks 2019 Summary + Plans for 2020

December 30, 2019

In this episode Ian takes a look back at 2019, shares his plans for 2020 and provides advice for planning for the new year and beyond.

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring season 6 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Creating a Colour Palette - An interview with Greg Gunn

Creating a Colour Palette - An interview with Greg Gunn

December 23, 2019

How do you select the most appropriate colour for a logo? How about selecting the perfect supporting colour palette? What colour mode should you be working in?

In this weeks podcast Ian interviews Greg Gunn to answer these questions, and to discover more about his new training course, Colour for Creatives. Greg is a Los Angeles based Illustrator and Animator working as Creative Director for Blind, a brand strategy design consultancy.

Show notes and interview transcription can be found here: https://logogeek.uk/podcast/creating-colour-palette/

Colour Books & Resources Mentioned

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring season 6 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Starting a Design Side Hustle - An interview with Scotty Russell

Starting a Design Side Hustle - An interview with Scotty Russell

December 15, 2019

If you want to start your own design business the recommended approach for most is to start it as a side hustle whilst your 9-5 job brings in the money. But how do you make time around a full time job? and how do you reach your goals?

In this weeks episode Ian speaks to Scotty Russell, the founder of Perspective Collective, a business he built and run on the side of a full time job. We discover how he built his own personal brand, how he makes time with a family, goal setting and more.

Through Perspective Collective Scotty helps creatives find their gift, establish a side hustle and win the battle against their inner critic with a podcast, community and coaching.

Show notes and episode transcription can be found here: https://logogeek.uk/podcast/scotty-russell/

Books & Resources Mentioned

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring season 6 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Enneagram Personality Types in Branding - An interview with Shay Bocks

Enneagram Personality Types in Branding - An interview with Shay Bocks

December 9, 2019

When working on identity design it’s important to know who you’re targeting so that you can create a solution that attracts the desired audience. But exactly how to approach this can often be subjective, but what if there was a more strategic way?

Enneagram Personalities is one fascinating approach. 9 personality types which are represented by the points of a geometric figure known as an enneagram, that can be used to explain how each type interacts with the world. To learn more Ian interviews brand stylist Shay Bocks, an expert on the topic.

In this episode we also discuss the benefits of productising your business, and the approach Shay took to sell her WordPress theme business.

Show notes and interview transcription can be found here: https://logogeek.uk/podcast/enneagram-personality-types/

Books & Resources Mentioned 

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring season 6 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Creating a Brand New Name - An interview with Jeremy Miller

Creating a Brand New Name - An interview with Jeremy Miller

November 30, 2019

As a logo designer you’ve probably been approached by companies who have names that are far from perfect… they’re too long, hard to say, or just don’t properly represent the brand. You’ll likely want to help them improve, but where do you start? What does an expert brand naming service look like?

In this episode Ian interviews Jeremy Miller to find out. Jeremy is the author of the new book Brand New Name, and the founder of Sticky Branding who help business’ grow a remarkable brands.

Full show notes and episode transcription can be found here: https://logogeek.uk/podcast/creating-a-brand-name/

Books & Resources Mentioned 

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring season 6 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

How to Design & Sell Fonts - An interview with Adam Ladd

How to Design & Sell Fonts - An interview with Adam Ladd

November 25, 2019

Typography is a fundamental part of logo design, but what does it take to design a font from scratch? What software do you use? How do you sell and licence the font once complete, where can you seek advice when you get stuck? In this weeks episode Ian Paget interviews type designer Adam Ladd to answer these questions and more.

Adam Ladd is a type designer and graphic designer based in Cincinnati, Ohio with experience in fonts, branding, and art direction. He worked as art director and designer for HOW and PRINT magazines before building his own full-time, independent font foundry.

Show notes and full transcription can be found here: https://logogeek.uk/podcast/design-a-font/

Resources & Books Mentioned

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring season 6 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Design Successful Logos with Research - An interview with Jenn & Ken Visocky O’Grady

Design Successful Logos with Research - An interview with Jenn & Ken Visocky O’Grady

November 18, 2019

If you want to design logos and identities that succeed in the real world you must truly understand the business, competition and target audience. To understand that you need to make research part of your design process. The information you gather will ensure you have a thorough understanding of the problem you need to solve, so design decisions can be made with intent. Not only will your designs perform well but you’ll also get faster approvals and a greater level of trust from your clients too.

To discuss the value of research and the methods used Ian Paget interviews Jenn and Ken Viscoky O’Grady, the authors of the book A Designers Research Manual. Jenn is a Professor at Cleveland State University, and Ken is Professor and Graduate Coordinator at Kent State University.

The Logo Geek podcast is sponsored by FreshBooks, the small business accounting software that allows you to spend less time on accounting and more time designing logos! Sign up for a free 30 day trial here.

 

Books & Resources Mentioned

  • A Designers Research Manual – Buy on Amazon UK | Amazon US
  • Jenn & Kens website www.visockyogrady.com
  • The list of books Ken recommends to his grad students:
    • The Strategic Designer by David Holston – Buy on Amazon UK | Amazon US
    • 101 Design Methods: A Structured Approach for Driving Innovation in Your Organisation by Vijay Kumar – Buy on Amazon UK | Amazon US
    • Mental Models: Aligning Design Strategy with Human Behaviour by Indi Young – Buy on Amazon UK | Amazon US
    • Card Sorting: Designing Usable Categories by Donna Spencer – Buy on Amazon UK | Amazon US
    • Universal Methods of Design:100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions by Bruce Hanington, Bella Martin – Buy on Amazon UK | Amazon US
    • Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design by William Lidwell (Author), Kritina Holden (Author), Jill Butler (Author) – Buy on Amazon UK | Amazon US

Full show notes and episode transcription can be found here: https://logogeek.uk/podcast/design-research/

Skills they don’t teach in design school - An interview with Michael Janda

Skills they don’t teach in design school - An interview with Michael Janda

November 13, 2019

As a designer you’ll put your heart and soul into your portfolio… and if your portfolio is the best in the world, you’ll get clients, right? Sadly your design work alone won’t lead to success. To be a successful graphic designer you’ll also need to develop interpersonal skills to get your dream job, or to attract and work with clients of your own.

In this episode, Michael Janda, the author of Burn Your Portfolio shares the skills you need to develop beyond design. We also discuss how to calculate the cost of a logo, and his approach for using Instagram to position himself as a thought leader.

Michael Janda is an executive level creative leader with more than 20 years of experience in both in-house creative departments and agencies, working with some of the greatest brands in the world, including Disney, Google, HBO, Google, Fox and many more.

The Logo Geek podcast is sponsored by FreshBooks, the small business accounting software that allows you to spend less time on accounting and more time designing logos! Sign up for a free 30 day trial here.

Books & Resources Mentioned