In this second part of two podcasts dedicated to colour selection for your logo design, were going to be looking at how we can use colour to impact meaning and trigger emotion. In this podcast we’ll explore how this knowledge can be used to improve your logo designs.
In this first part of two podcasts, we’ll be looking at the techniques used to select colour for visually appealing logo designs. Colour is extremely powerful! It can reach the viewers attention, and communicate information is a visually busy environment. It can also help the viewer make correct associations or to have the right reaction to a brand or service.