#2.6: How to Create & Use Mood Boards with Mariah Althoff

February 17, 2018

What is a mood board, how do you create one and how can they be used to improve your logo design process and client communication? In this podcast, Ian Paget chats with Mariah Althoff, a freelance brand identity designer, to find out.

We also learn how Mariah started her business, and how she’s created a number of clever sales funnels that include Training Courses, Pinterest and Email Marketing.

Show notes for this episode can be found at https://logogeek.uk/2.6

I’d like to thank FreshBooks for sponsoring this episode, and for making this series possible. It’s a beautifully designed accounting software that makes it easy to create and send invoices, to track time and to manage your incoming and outgoing money. I recommend trying it out for yourself by making use of the free 30 day trial offered to listeners of this podcast – just enter Logo Geek in the ‘how did you hear about us’ section.

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#2.5: Creating a Personal Brand with Jacob Cass

February 10, 2018

As a designer you need a personal brand. But what name should you use? How do you design your own logo? Do you need a website and what should be on it? In this episode Ian Paget of Logo Geek chats with Jacob Cass to find out. We learn how Jacobs been able to travel the world whilst working as a freelance designer, how he designs a logo, and how he makes a passive income from affiliate marketing.

Jacob Cass is a logo, brand and web designer best known for his blog and business, Just Creative.

Show notes for this episode can be found here: https://logogeek.uk/podcast/creating-a-personal-brand/

I’d like to thank FreshBooks for sponsoring this episode, and for making this series possible. It’s a beautifully designed accounting software that makes it easy to create and send invoices, to track time and to manage your incoming and outgoing money. I recommend trying it out for yourself by making use of the free 30 day trial offered to listeners of this podcast – just enter Logo Geek in the ‘how did you hear about us’ section.

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#2.4: YouTube, Lettering & Logos with Will Paterson

February 4, 2018

Can sharing tips and tutorials on YouTube attract logo design clients? Yes. In this weeks podcast Ian Paget chats with Will Paterson who has been able to just that.

We learn how Will started his YouTube channel, the tools and software used, and how he’s able to manage his time to create consistent content, whilst also taking on client design projects too. We also deep dive into his logo design and hand lettering process.

Will Paterson is a well-known logo designer and hand lettering artist specialising in logotype design. He’s best know for his YouTube channel, where he shares weekly tips and advice for designers, which has grown to a following of over 234,000 subscribers.

Show notes for this episode can be found here: https://logogeek.uk/podcast/youtube-lettering-logos/

This podcast has been sponsored by FreshBooks. For a free 30 day trial visit freshbooks.com/logogeek

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#2.3: Learn by Studying Design Masters with Melinda Livsey

January 27, 2018

Have you ever analysed a logo design in detail so that you can really understand why design decisions were made? What if you did that with logo designs from graphic design masters, such as Paul Rand? What could you learn by doing so?.

This week Ian Paget chats with Melinda Livsey to find out why she started to study logo designs from the masters and what she’s learned. We also discuss her logo design process and how she’s been able to reduce the time spent on projects by half, whilst increasing her prices too simply by implementing core strategy sessions as part of her design services. Melinda is the founder and Creative Director of her own branding agency, Marks & Maker.

Show notes can be found here: https://logogeek.uk/podcast/studying-design-masters/ 

Books & resources mentioned include:

To listen to more episodes visit https://logogeek.uk/podcast/ 

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#2.2: Talking Branding, Logos & Social Proof with David Brier

January 20, 2018

What is branding and why does it matter? What steps do you need to take to build a brand? What makes a great logo, and how can you use social proof to attract clients? We answer these questions and more in this interview with branding guru David Brier. David is an award-winning veteran in branding, rebrands, design and brand strategy, having received over 330 international industry recognitions for his work. He’s also the author of a newly released book, Brand Intervention.

To listen to this episode and more visit: logogeek.uk/podcast

To learn more about David visit: risingabovethenoise.com

Thank you to FreshBooks who have sponsored this podcast. For a free 30 day trial, just visit freshbooks.com/logogeek

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#2.1: Using Strategy in Logo Design with Marty Neumeier

January 13, 2018

Why is strategy important when designing a logo? How can you use strategy as part of your design process? In this episode branding expert and thought leader Marty Neumeier answers these questions, as well as explaining in detail how to test a trademark design before releasing it to the public.

Marty is the Director of Transformation at Liquid Agency, and in the author of some of the very best books on branding and design including; Brand Gap, Zag and Brand Flip.

Show notes for this episode can be found here: https://logogeek.uk/podcast/using-strategy-in-logo-design/

This episode of the podcast is sponsored by Freshbooks. Try it today for a free, unrestricted 30 day Trial.

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#10: The steps to design a brand identity, with Alina Wheeler

October 1, 2017

What is branding, and how do you go about starting a brand identity design project? In this weeks episode Ian Paget chats with the author of Designing Brand Identity, Alina Wheeler. In this episode we deep dive into the steps that need to be taken to rebrand a business from start to finish. We also discuss her book, which is now on its 5th edition.

Show notes for this episode can be found at logogeek.uk/podcast10

To view more episodes and to subscribe visit logogeek.uk/podcast

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#09: SEO & Online Marketing For Graphic Designers, With Ryan Robinson

September 23, 2017

Do you spend all your time searching for clients, attending events and cold calling? What if there was a better way to do this, and instead have potential customers simply find you when they need your logo design services? Search Engine Optimisation (SEO) is the solution.

In this episode Ian Paget interviews freelance content marketeer, and SEO expert Ryan Robinson who shares actionable information that you can use now to start getting your design portfolio in the hands of real clients around the world!

Show notes for this episode can be found here: https://logogeek.uk/podcast/online-marketing-for-designers/

Want to listen to more epsiodes like this? https://logogeek.uk/podcast/

 

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#08: How to start a logo design business, with Kyle Courtright

September 17, 2017

Have you ever dreamed of creating your own graphic design business but have no idea where to start? In this episode Ian Paget of Logo Geek chats with Kyle Courtright, who in 2013 ditched his 9 to 5 job to start the business of his dreams, Courtright designs. We find out how Kyle kickstarted his logo design business, how he’s attracted clients, and we also talk about an exciting new logo design awards site founded by Kyle, Logo Wave...

Show notes for this episode can be found here: https://logogeek.uk/podcast/start-a-logo-design-business/

To listen to more episodes like this visit: https://logogeek.uk/podcast/

Enter Logo Wave

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#07: What it takes to work for a design agency, with Simon Manchipp

September 7, 2017

Do you want to work for a top brand design agency but not sure what it takes? In this episode Ian Paget chats with Simon Manchipp, one of the founders of the hugely successful branding design agency 'Someone' to find out. We discuss the best design portfolios, common CV mistakes and much more.

Show notes for this episode can be found here: https://logogeek.uk/podcast/work-for-a-design-agency/

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